Driving 100% KPI Achievement During Organizational Restructuring

"Marcel has been an exceptional L&D partner. Collaborating with her to develop a comprehensive plan for the Marketing team has been a rewarding experience, especially as this group has recently united as a team and is looking for ways to become more cohesive and effective."

— Client, CMO

Client
Global Tech Company

Target Audience
CMO and Marketing Executive Leadership Team

Service
Everything DiSC

Year
2024

The Pain Point

Following a change in ownership and a major company restructuring, the Marketing leadership team was operating in silos. The mix of newly hired executives and legacy leaders (some, promoted rapidly from individual contributors to executive roles) created a friction point in communication and people management.

The CMO needed a unified leadership "language" to navigate the structural transition and hit aggressive new market goals.

Building a Unified Leadership Language

Using Everything DiSC®’s proven solutions, we moved beyond individual personality traits to strategic behavioral alignment model. This engagement was developed and executed in three strategic phases:

  1. Self-Awareness & Diagnostic: Identifying the individual styles of the newly formed executive group.

  2. Collaborative Optimization: Bridging the gap between legacy and new leadership approaches to remove friction in decision-making, based on their widened understanding of themselves and others.

  3. Cascading Performance: Enabling the leaders to use these behavioral insights to manage their own teams, improving delegation and accelerating employee development during the transition.

The Impact

100% Goal Achievement: Despite the restructuring, the marketing team met 100% of their brand recognition and new product positioning targets.

Scalable Toolset: Enabled the leadership team to cascade the behavioral framework down to their departments, creating a culture of effective delegation.

Executive Cohesion: Successfully integrated a diverse leadership mix into a high-performing, unified unit with a shared language for conflict and collaboration.